I have been an Ajax fan for as long as I can remember. And I can get (too?) extremely worked up in the stadium and in front of the TV about everything I see happening. Since I also work in climate (adaptation), the feeling crept over me: if all my fellow Ajax fans were just as concerned about the climate crisis as they are about everything on and around our club's pitch, it could make a significant positive contribution to the solution. The poster and sticker campaign 'Get Just as Concerned' was born.

When I showed the campaign to my oldest son (8), his first reaction was: 'Shouldn't we be more concerned about the climate crisis than about the rotating of Farioli?' Smart boy. 100%. So take the texts with a grain of salt, and see it primarily as a way to make the subject open for discussion in a new way. 💚

The QR code refers to Milieudefensie, which fights for a healthy and livable future for everyone (even climate deniers). So get just as worked up and donate. So they can keep doing this! 🤘🏻🤘🏻